Corporate Responsibility is an integral part of our core business activity and the moral attitude that it brings along with it. Tourism world-wide has become more responsible and locally sustainable. We are very aware of the conditions of the country we work in and try to do our little bit! Distant Frontiers aims at minimizing the adverse impacts of tourist travel and maximizing its positive effects.
As part of our Corporate Social Responsibility, we at Distant Frontiers support the following projects:
The Company is the first Indian Destination Management Company to have received a CSR certification for Incoming Operator issued by TourCert, a private German, non-governmental and not-for-profit organisation which awards tourism businesses on basis of Corporate Social Responsibility principles with the “CSR Tourism certified” logo. 72 tour operators have been awarded with the label for responsibility and sustainability in tourism so far.
Distant Frontiers supports an initiative of Child Protection in the tourism industry and is a signatory to The Code for Protection of Children from Sexual Exploitation in Travel and Tourism. The company is the first DMC to conduct Child Protection Workshops in goa and Cochin for its suppliers. The core objective of these workshops was to sensitise and to enhance awareness amongst the various stakeholders of the tourism industry in Kerala and Goa about the vulnerability of children to sexual exploitation.
Distant Frontiers has signed up to The Code of Conduct for the Protection of Children from Sexual Exploitation in Travel and Tourism. The Code is an instrument of self-regulation and corporate social responsibility that provides increased protection to children from sexual exploitation in travel and tourism. The Code of Conduct is a comprehensive prevention tool, which operates simultaneously at different levels within and outside the company. To achieve the most efficient, effective and sustainable implementation of the Code of Conduct by a signatory company, a six criteria plan is to be implemented every year.
EMPOWERMENT OF WOMEN
Distant Frontiers works with Literacy India, a non-profit organisation, with the objective of empowering underprivileged children and women by making them self-sufficient. They focus on bringing about a qualitative change in the lives of underprivileged children and women, by giving a different meaning to education and a skill for survival. The Company supports Literacy India’s noble cause and has tied up with them by giving them a project to help empower women. Through this project, underprivileged women are given an opportunity to gain employment and develop their skill further to sustain their livelihood. These women create handmade bags from recycled paper with the Distant Frontiers branding. Each bag has a small note attached to it that highlights the concept behind the bag which reflects on the Companies CSR initiative. The bags are handed out to clients who come to India with their travel documentation.
Distant Frontiers is committed to respect human rights and seeks to avoid direct responsibility for and complicity in human rights abuses.
Distant Frontiers conducted aHuman Rights Impact Assessment Project in October, 2013 in India. The project was carried out in New Delhi, Jaipur, Trivandrum and Cochin. The project aimed at providing a more precise understanding of the human rights context of Distant Frontiers operations and business relationships in India and the actual or potential human rights impacts it may cause, contribute to, or be linked to, as well as existing measures being taken to address them.
A report was published regarding the assessment, transparently explaining the assessment process that was adopted, the outcomes of the project and a plan with improvement and mitigation measures identified. The report contains statements on the process from the following five advisory stakeholders: the Working Group on Tourism and Development (AKTE), the Swiss Centre for Expertise in Human Rights, Equality in Tourism, Uravu Eco Links and UNICEF.
SUPPLIER CODE OF CONDUCT
The Supplier Code of Conduct specifies minimum ethical requirements for all our suppliers, who sign the Supplier Code of Conduct at the time of commencing a relationship with Distant Frontiers. The requirements are based on:
- Compliance with applicable law in general
- Sexual exploitation of children and adolescents
- Human rights and labour conditions
- Local sourcing and benefiting communities
- Monitoring and enforcement
Distant Frontiers has recently become a member of ESOI – Ecotourism Society of India. ESOI was formed by a group of eminent professionals from the tourism industry as well as Environmentalists, to promote environmentally responsible and sustainable practices in the tourism industry across the country. The Ministry of Tourism, Government of India has officially declared ESOI as their partner in helping them develop policy guidelines, code of conduct and ethical practices for Sustainable Tourism, to position India as a Global eco-tourism destination.
Corporate Social Responsibility is an active element in Distant Frontiers differentiation strategy. We strive to promote and support responsible tourism through these projects and initiatives that are all directly linked to our core travel business.
The company supports Jal Bhagirathi Foundation which works towards water conservation and distributionof water in Rajasthan. JBF was established as a nonprofit organization in 2002 in response to the burgeoning water crises facing the Thar Desert in the state of Rajasthan, Western India, and the vast potential for participatory water management as a path to water security.
Distant Frontiers has tied up with Abari, a socially oriented research, design and construction firm based in Nepal to work on a CSR Project using the Nepal Relief Fund that was generously donated by our colleagues, partners and family to support the people affected by the devastating earthquake on April 25, 2015. Distant Frontiers and Abari are working togetherto rebuild the theoretical class room and avocational workshop which are used for training the children in Sanjiwani Vocational School located in Dhulikhel – 30kms east of Kathmandu which was damaged during the earthquake